Why You’re Probably Selling Something Different Than You Think

Branding

Why You’re Probably Selling Something Different Than You Think filed under: Branding Do you know what the problem is with most selling? No, it’s not the “selling” part. But if you just gagged at reading the word “selling,” then keep on reading. This is important. From...

Get That Yes! 3 Steps to Super-Wow Proposals and Presentations

Branding

Get That Yes! 3 Steps to Super-Wow Proposals and Presentations filed under: Branding One of the greatest problems we help our customers solve as a copywriter-designer team is presentations. And we don’t just mean taking their powerpoint presentations and client...

How to Know What Customers Really Want (Without Reading Their Minds)

Branding, Copywriting

How to Know What Customers Really Want (Without Reading Their Minds) filed under: Branding | Copywriting After a dangerous climb up the steep and craggy slopes of Mount Parnassus in Central Greece, an ancient visitor to the Oracle of the god Apollo in Delphi would...

People Have No Desire for Your Products or Services. And That’s the Secret of Selling

Branding

People Have No Desire for Your Products or Services. And That’s the Secret of Selling filed under: Branding Why do people buy? Anything. Why do people buy stuff? Why do they buy your services? Why do they buy art? Why do they buy a specific piece of art? Let’s go...

Brand Feeling Dull? Shine It Up Like A STAR! {Free Workbook Download}

Branding

Brand Feeling Dull? Shine It Up Like A STAR! {Free Workbook Download} filed under: Trying to expand your business and manage your brand identity can feel like a hell of an emotional roller-coaster ride. You get a spark of an idea that’s thrilling, exhilarating,...

What No One Will Ever Tell You About the Formula to Success

Branding, Creative Inspiration

What No One Will Ever Tell You About the Formula to Success filed under: Branding | Creative Inspiration Nowadays there’s a formula for everything: Losing weight, writing a novel, setting up a business, getting hair like Beyoncé’s… Heck, even making a gazillion bucks...